How do you make sure you’re marketing your business in the most effective way? In today’s world, it means content creation, more specifically, content marketing. Firstly, what is content creation, I hear you ask?
Content creation is the production of entertaining or educational material that caters to the interests and challenges of a target audience.
Content can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand’s behalf.
All major brands today are online – providing their prospects with information, customer service and even e-commerce offerings. What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization.
Content is the sure-shot way to win the battle for first page results on Google. A little thing called SEO will help your blog post/website get noticed when someone is searching with specific words. Think of these words like buzzwords, and if they match with the ones on your blog excerpt (the few sentences under the title in your Google search), then yours will appear higher in their search results due to those SEO ‘buzzwords’.
- Content marketing gets three times more leads than paid search advertising (Content Marketing Institute, 2017).
- 78% of customers will trust your brand if you have customized content (Dragon 360, 2018).
- 61% of consumers say that they are more likely to buy from a company that provides custom content (Dragon 360, 2018).
From blog posts to social media, you shouldn’t think of content as just one thing. Think about your brand or what you want it to be and how you plan on reaching those people who don’t know about you yet. Everyone has a different online pattern, a social media website or search engine they prefer. Appeal to everyone and you’ll start seeing results!
Be fun, imaginative and use different forms of media; videos, graphics, not just writing. Think about…why do books have pictures? Words need more…