Anyone who has a low-key addiction for clothes will probably have a rolled up Vogue magazine in their bag that they religiously read on the underground to and from work. Well, that’s what I imagined my life to be like when I moved to London after university but, it’s more along the lines on the Arriva bus to work or during my lunch break. However, anyone who has had a distinct passion or drive for something they wanted, whether it was a bar of chocolate after a week-long fast or simply would like to make their own money and having significant responsibility within a company has wondered what was in Alexandra Shulman’s mind during her ten years at Vogue.
I’ve always loved the idea of reading an Editor-in-Chief’s diary, there’s always a gleam of magic I think behind a woman’s visible power in a job that influences many and has the possibility to alter history.
‘Inside Vogue’ is a collection of Alexandra’s most rivetingly penned day-to-day entries. She gives us insight into her chauffered rides to meetings, who she conversed with during a fashion show (and even what she thought of them!). The general rule of thumb is to expect her writer’s voice to be somewhat like an inner monologue- giving you a sense of realism behind the helm. To be frank, which she is, in Vogue’s epically 100th year, Alexandra is refreshingly blunt with her experiences, opinions and daily reflections. She also looks at things she would like to have done and still manages to connect to her family, which I felt reading the book was always at the root of her ignition as The Editor in Chief of Vogue.
This is in regards to the somewhat painful sacrifices she has made with her son, Sam and the “amazing nannies” who looked after him when she needed to be present during fashion weeks. Her voice, ever so honest yet sensitive towards her long-term partner, the journalist David Jenkins.
In short, ‘Inside Vogue’ is a powerful insight into a woman’s year at the helm of one of the UK’s beloved fashion magazines and what I would reflect was the peak of her career, which was both challenging and educational amongst her love of fashion, celebrities, idols and incredibly creative minds in history.